App and game publishing

You create the app.We help you release it.

Release your app or game on Google Play, App Store, Steam and Microsoft Store through our accounts. You don’t need to open your own: we prepare the release, answer the stores and transfer your share of the revenue to your bank account. You keep working on the app.

Publishing — from 10% of revenue. Preparation for release — from $100.

Discuss your projectHow we work

How we work

  1. Show us your project

    Send a link or video and tell us where you want to publish. We’ll look at the app and explain what it needs for release.

  2. Agree on the terms

    We discuss what you’ll prepare and where you’d like our help. We agree on fees, our share and payouts, then put it in the contract.

  3. Publish or transfer

    We prepare the submission and answer the store. If the build needs changes, we explain what to fix.

  4. Receive your revenue

    Once the store pays us, we transfer your share on the agreed schedule. The report shows how we arrived at the amount.

What publishing looks like in each store

Want to upload builds yourself?

We arrange access to your project so you can manage builds and the store page. We explain how this works in your chosen store.

Want us to handle the builds?

Give us repository access and we can automate builds. When you request a release, we pull your changes and prepare the build and any agreed store materials.

  1. Your request
  2. Your code changes
  3. We build
  4. We prepare materials
  5. We submit
Google PlayRelease an Android app with purchases and subscriptions through our account. We receive Google’s payout and send you your share.Our apps

Publish in Google Play

  1. We arrange access
  2. Prepare page and build
  3. Submit for review
  4. Release

What we need from you

  • Your Google email so we can invite you to the app
  • AAB build, or repository access if you want us to build the app
  • Description, icon and screenshots — you can prepare these yourself
  • Tell us what data the app collects and whether it has ads or purchases
  • If sign-in is required, a test account for Google’s reviewers

How we help

  • Create the app in our account and invite you to the console
  • Check your materials and complete the age, data and advertising forms
  • Help set up purchases and subscriptions
  • Submit for review, answer Google and explain any requested changes

What you can manage

Access to your app in Play Console: builds and test tracks, production releases, the store listing, prices, in-app products, orders and refunds, and app-level financial data. The publisher’s payment profile and other developers’ apps stay separate.

Moving an existing app

  1. Look at your app
  2. Check transfer steps
  3. Move to our account
  4. Updates and payouts

Both developer accounts must be active and eligible for transfer. The listing, users, ratings, reviews and subscriptions move with the app. Old orders and payout reports remain with the original account; test groups and linked services such as Firebase need separate setup.

App StorePublish for Apple devices without opening your own developer account. We handle the submission and conversations with Apple.Our apps

Publish in App Store

  1. We arrange access
  2. Prepare page and build
  3. Submit for review
  4. Release

What we need from you

  • Your Apple Account email so we can arrange access
  • Build and supported devices: iPhone, iPad or Mac
  • Description, icon and screenshots for those devices
  • Tell us about data and purchases; provide a test account if sign-in is required

How we help

  • Create the app in App Store Connect and arrange project access
  • Use your materials to prepare the page, age rating and privacy answers
  • Help set up purchases and subscriptions
  • Submit to App Review and answer Apple’s questions

Our publisher name appears in the store. The app and its rights stay yours; we put that in the contract.

What you can manage

App Manager access to your app: builds, TestFlight, the store listing, pricing, in-app purchases and subscriptions. We provide the financial reports for your project separately: Apple’s Finance role covers the whole publisher account. Signing and developer-team resources are handled separately.

Moving an existing app

  1. Look at your app
  2. Check transfer steps
  3. Move to our account
  4. Updates and payouts

Both Account Holders approve the transfer, and the app must meet Apple’s transfer criteria. Its Bundle ID, ratings, reviews and users’ access to updates stay with it. We check subscriptions, Sign in with Apple and push notifications separately and prepare signing for the next build.

SteamYou make the game and choose its price and release date. We help get the page and build through Valve’s review.Our projects

Publish in Steam

  1. We arrange access
  2. Prepare page and build
  3. Submit for review
  4. Release

What we need from you

  • A build and system requirements; we arrange Steamworks access for uploads
  • Description, capsules, screenshots and trailer for the page
  • Choose the price, countries and release date — we can help with store settings
  • Your Steamworks email and details of any demo or DLC

How we help

  • Create the product in Steamworks and give you project access
  • Prepare the page and configure builds together with you
  • Submit the page and build to Valve and handle their feedback
  • Coordinate the release and help with later updates

Steam Direct charges $100 per app (or the local equivalent), plus applicable taxes. This is Valve’s fee, separate from our preparation fee.

What you can manage

Access to your app in Steamworks: builds, branches and releases, the store page, pricing and discounts, sales and download data. Bank details, tax forms and authority to sign for the publisher remain with us.

Moving an existing app

  1. Look at your app
  2. Check transfer steps
  3. Move to our account
  4. Updates and payouts

The transfer is approved by both partners’ authorized representatives and Valve. The App ID, store page, reviews, wishlists and players’ purchases remain. We agree the revenue cutover date and check bundles and publisher API keys; historical financial reports do not automatically move.

Microsoft StoreBring your Windows app or game to Microsoft Store. We help prepare the package and handle certification with Microsoft.Our apps

Publish in Microsoft Store

  1. We arrange access
  2. Prepare page and build
  3. Submit for review
  4. Release

What we need from you

  • Windows MSIX package or EXE/MSI installer, plus system requirements
  • Description, icon and screenshots — yours or commissioned from us
  • Tell us which data and permissions the app uses; provide a test login if needed
  • Choose the price and how the app will earn revenue

How we help

  • Create the product in Partner Center
  • Prepare the page and explain what Microsoft needs for certification
  • Arrange build uploads and explain what project access you’ll have
  • Submit for certification and handle Microsoft’s questions

We’ll look at how your app is built and help choose a suitable package and submission method.

What you can manage

Product-specific permissions in Partner Center: packages, submissions, the store listing, pricing and availability, and product analytics. We configure access to add-ons separately and provide your project’s settlement reports without exposing the publisher’s bank details or other clients’ data.

Moving an existing app

Send us the Store ID and package type. We check the available route with Microsoft support before agreeing the work. Keeping the existing listing, reviews and purchases must be confirmed for your app; we do not treat a new listing as a transfer.

Your own account, or publish with us?

On your own

  • Check where stores support your business and bank
  • Set up the business details the stores require
  • Arrange a bank account that can receive store payouts
  • Register and verify an account with each store
  • Complete tax forms and configure payouts
  • Keep up with accounting, taxes and account requirements after release

With Red Rat in Hat

  • Show us the project and choose your stores
  • Agree on the terms and sign the contract
  • We prepare the release and transfer your share of store revenue
  • We answer store questions and help with updates while you work on the app

How the money reaches you

  1. The store

    Customers pay for your app, purchases and subscriptions. The store sends the proceeds to our account.

  2. Red Rat in Hat

    We calculate your share using our agreement. The report shows what the store paid, the fees and our share.

  3. Your bank account

    We transfer your share and send the report so you can check the amount.

The store pays us

A sale and a bank receipt are different dates. Each store has its own payment calendar and minimum payout; the details are in the FAQ below.

We pay you

Our contract sets quarterly payouts: within 30 calendar days after the quarter ends, subject to receipt of store funds and the payout conditions. Late store receipts have a separate deadline explained below.

You can check the calculation

The report separates store proceeds, deductions allowed by the contract and your royalty. Store and bank fees are not our publishing share.

What it costs and what stays yours

from 10%

Our share of revenue

Your app uses our publisher accounts. We receive store payouts and transfer your share. We agree on the exact percentage after looking at the project.

from $100

One-time release preparation

We create the project, prepare the store page from your materials and submit it for review. We agree on the price before work starts.

You can prepare the text and images yourself. Need design, translation or automated builds? We can help for an additional fee agreed in advance. Later updates and other technical work are also priced separately. The estimate depends on the number of stores and languages, whether the build and artwork are ready, and whether purchases or build automation need setup. We agree the work and price before starting.

  • Your app stays yours

    Our name appears as the publisher; you keep the rights to the app. The contract makes this clear.

  • You can work with others

    Publish the app yourself or with other publishers too. We don’t ask for exclusivity.

  • Move when you’re ready

    If the store supports transfers, we help move the app to your account or another publisher. The fee for our transfer work is agreed in advance in the contract.

  • We help after release too

    We help publish updates and answer store questions. If a build needs changes, we explain what to fix.

Projects we do not take on
  • COVID-19 contact tracing or vaccination certificate apps
  • Government institution apps
  • Apps with election information
  • News apps
  • Telemedicine or medical apps
  • Apps related to tobacco products
  • Banking apps
  • Crowdfunding or microloan apps
  • Cryptocurrency wallets or cryptocurrency trading apps
  • Apps offering consumer credit
  • Real-money gambling apps
  • Other financial products or services not listed above

Frequently asked questions

Do I need my own publisher account?

No. We publish through our accounts and give you access to your app. Each store’s expandable section lists what you can manage yourself. We provide project reports separately where a store cannot isolate financial access from the rest of the publisher account.

Do I have to share the source code?

Only if you want us to build the app or automate builds. If you have a ready build, we don’t need the source code. We agree on how you’ll upload it for each store.

Can I prepare the page and images myself?

Yes. We’ll tell you what the store needs and check your materials. If you’d like help with design or translation, we’ll agree on a separate price.

Will you promote my app?

We help release the app and publish updates, but don’t run advertising campaigns or acquire users. You decide how to promote the product.

How long does publication take?

For RaceLineCalc’s first launches, our approximate timelines were: Google Play — 1½ weeks; App Store for iPhone/iPad — 1½–2 weeks; native Mac App Store — about 5 weeks; Microsoft Store — a few days, within a week; Steam — 3–4 weeks. These are first-launch journeys, including fixes and resubmissions, not update statistics or guaranteed review times. Your release may be quicker or take longer; we assess preparation separately from the store’s review.

Can you publish an app that is already in a store?

Send us its store link. We check whether it can be transferred to our account, agree on the work and help prepare the transfer.

How is the publishing share calculated?

We split the positive amount remaining after refunds, store and bank fees, and the expenses and taxes specified in the contract. We do not deduct the same item twice. For example, with an agreed 10% publishing share and a $1,000 distributable balance, $100 is ours and $900 is your royalty before any applicable withholding on your income. The agreed percentage and deductions are written into your contract; separately paid technical services are not deducted again.

When do you transfer the money?

The contract provides a report within 20 calendar days after each quarter and payment within 30 calendar days after the quarter ends, once store funds, valid payment details and required documents are available. The first payout threshold is $100 equivalent in available royalties; subsequent payouts use $1,000. Smaller balances carry forward without loss. Once a year you can request a below-threshold payout; the deadline is 30 calendar days after the request and required documents. The threshold does not apply on termination. If store money arrives after the usual quarterly deadline, the undisputed amount is paid within 30 calendar days of receipt, subject to the threshold or an exception. Your signed contract governs the terms.

When do stores pay the publisher?

Google Play starts payments around the 15th of the following month. Apple pays within 45 days after the end of its fiscal month. Steam pays by the 30th of the month following sales. Minimum balances, account requirements and bank processing also apply. For Microsoft Store we check the expected payout date in Partner Center for the actual earnings. These are store-to-publisher dates, not the date of our payment to you.

Tell us about your project

Send a link to the app, website or a video and tell us which stores you have in mind. We’ll look at the project, explain what’s needed for release and tell you what our help will cost.

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